Yum…Good Design

Images c/o Pentagram

Oh my! Check out the new identity for the Museum of Arts and Design. This is such a fresh and clean type-driven design. Very nice! Here’s what Pentagram had to say about their design solution:

“Discussions of what is craft and what is art and design aside, the MAD acronym is a great asset. It’s short, pronounceable and memorable. But it’s also in some ways overly familiar. For example, there already is a well-known MAD logo, which appears on the cover of a magazine that I loved when I was twelve. So part of our design problem was to make it surprising, less familiar, and proprietary—to come up with a MAD that could only be the Museum.”

Images c/o Pentagram

For more from Pentagram, visit their site here or blog here.

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